Sentimental value and its influence on hedonic adaptation.
نویسندگان
چکیده
Sentimental value is a highly prevalent, yet largely understudied phenomenon. We introduce the construct of sentimental value and investigate how and why sentimental value influences hedonic adaptation. Across 7 studies, we examine the antecedents of sentimental value and demonstrate its effect on hedonic adaptation using both naturally occurring and experimentally manipulated items with sentimental value. We further test the underlying process linking sentimental value and hedonic adaptation by showing that whereas feature-related utility decreases for all items with time, sentimental value typically does not, and that sentimental value moderates the influence of the decrement in feature-related utility on hedonic adaptation. Moreover, this moderating effect of sentimental value is driven by a shift in focus from features of the item to the associations that item possess. We conclude with a discussion of related phenomena and implications for individuals.
منابع مشابه
Love It Longer: Sentimental Value Slows Hedonic Adaptation
Across four studies we demonstrate that consumers adapt more slowly to products that are sentimentally valuable as compared to products that are not. Specifically, we show that consumers adapt more slowly to gifts that they received during a holiday shopping period as compared to comparable items that they purchased during the same period because gifts have more sentimental value than purchases...
متن کاملواکاوی تاثیر تعدیلگر ارزش لذتجویی در فرآیند وفاداری به برند
Brand loyalty is one of the most important factors affecting the success of marketing efforts, which, in turn, is under the influence of numerous and diverse factors and conditions. Identifying these factors and determining the effect of each significantly help managers to make the right decisions. Therefore, the aim of this article is identifying and examining thefactors in...
متن کاملAnticipating Adaptation to Products
Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumers often fail to predict hedonic adaptation to products and explores the antecedents and consequences of this misprediction. We demonstrate that the failure to predict diminishing enjoyment with a prod...
متن کاملEmpirical Analysis of Factors Influencing Consumer Behaviors in Movie Media Selection: Shifting Demand for Online Movie Piracy to Legitimate Online Media
In the Korean movie industry, ancillary markets such as online VOD and DVD as opposed to the theater market have continuously decreased since 2005. A major reason for this, according to the researches on ancillary market, is the increase in online movie piracy. The focus of this research is to analyze the influences of utilitarian value and hedonic experiential value consumers feel when they se...
متن کاملبررسی میزان تاثیر هوای سالم بر قیمت خانه های مسکونی شهر تهران در سال 1387
BackgroundsandObjectives: Environmental activitiesunknownprice and value caused establishing of some unique characteristics for mentioned commodities. One of these characteristics was existing gap between private and social cost and benefit. For assessing these activities different approaches include travel cost, willingness to pay and hedonic price had been suggested. According to Tehran's air...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Journal of personality and social psychology
دوره 109 5 شماره
صفحات -
تاریخ انتشار 2015